Company Analysis Project
This team project lets you put your strategic management skills to the test! You’ll dive deep into a real-world company, analyzing its industry, business units, and overall corporate strategy. Based on your insights, you’ll propose a strategy to boost performance and an action plan to make it happen.
Here’s the challenge:
- Choose a company: Select a company you find interesting and want to analyze.
- Industry Analysis: Analyze the key industries where your company operates.
- Business Strategy Analysis: Examine the company’s critical business units.
- Corporate Strategy Analysis: Evaluate the company’s overall corporate strategy.
- Strategic Initiative: Propose a strategic initiative to significantly improve the performance of a chosen business unit. Develop a plan to implement your recommended initiative.
Team Up: Form teams of 3-4 members.
This project is your chance to apply the frameworks and tools we’ve covered in class to a real-world scenario. Good luck!